Aaj Tak has been the undisputed market leader in the Hindi News genre in India since its launch and has earned the tag - "Nation's Best News Channel" due to its aggressive journalism and cutting-edge reporting. Its unique style of passionate storytelling and live coverage has become its hallmark. The channel has won the prestigious Best News Channel Award by the Indian Television Academy for 6 successive years.

Aaj Tak has emerged as a clear trendsetter in the Indian News industry by making news an integral part of the average Indian's daily life. Aaj Tak continues to capture the pulse of the Hindi news viewer and delivers news that is credible and in a style which is memorable.

It's focus on accuracy and timeliness of content and innovative presentation style has ensured a leadership position. Recently, BBC Reuters has declared Aaj Tak the most credible media brand in India.

Aaj Tak offers a wide array of programming ranging from domestic and international news across sports, lifestyle, fashion and entertainment. It offers a good mix of news bulletins and special programming from the world of cricket and Bollywood.

Aaj Tak has been now been launched in the UK on the MAX MIX platform.

Max Mix is the leading platform for South Asian entertainment in the UK. It launched with premier entertainment channel - Sahara One, Premium Hindi Movie channel - Max, and the channel that is not just movies, but everything Bollywood - Sahara Filmy. In addition to Aaj Tak, Max Mix has now launched the number one Pakistani entertainment channel, ARY Digital.

Max Mix endeavours to bring South Asian programming to the large diaspora in the UK.